START Monthly Talk: Meike Janssen (CBS), Jessica Aschemann-Witzel (AU) and Michael Bom Frøst (KU)
In this webinar, Jessica, Meike and Bom will reflect on the key take-aways from their 3-year IFD project PlantPro. What are key recommendations for moving the plant-based food transition further? How to move plant-based foods out of the niche and reach as many consumers as possible? The three researchers will engage the audience in a discussion about promising next steps and lessons learnt.
Denmark makes international headlines for having created an action plan and dedicated funding to plant-based foods. It seems like Denmark has moved from the back of the line to the forefront of the protein transition – but how does it look like at the consumer level?
During this online event, Meike, Jessica and Michael will give a 30-45 presentation followed by plenum questions and discussions.
The presentation will be held online and can be accessed through the event website link above.
