People & Practices and 2GETHER invites for MAPP Conference
Join this year's MAPP conference, co-organised with Food and Bio Cluster Denmark and Agro Food Park, for an engaging debate on whether to 'eat' into the future with alternative proteins or 'go' with existing traditions.
Info about event
Time
Location
Agro Food Park 15, Aarhus N
Price
Alternative food proteins stand at the forefront of contemporary discussions concerning climate change and the establishment of sustainable food systems. The integration of diverse alternative protein sources such as plant-based, insect-derived, marine-based, or microbially produced proteins, holds immense potential to reduce the environmental footprint of diets, support ethical animal welfare, and enhance food security. Yet, the success of these innovative food sources critically depends on consumer acceptance, influenced by factors such as taste preferences, cultural norms, and the clarity of communications. A crucial question remains: How can alternative food proteins become a core component of consumer diets, and what strategies can ensure their successful integration into the market?
